It all started with Chanel’s supermarket show the Fall/Winter 2014 Paris shows. Then Debenhams jumped on the bandwagon of the supermarket trend, now a new Beauty product has forayed into the exciting world of FMCG…

MAD Beauty has unveiled it’s collaboration with Kelloggs (as in the cereal), with vintage inspired packaging. The company has named its first selections ‘Decades’ which uses images from the 50’s and 70’s. Whether you’re after Fifties Vintage or Seventies Retro, the collection offers a range of beauty products from flavored lip balms, beauty bags, manicure sets and bath essentials. Lip balms flavours include Rice Crispies, Cocoa Pops and Frosted Flakes – delicious! http://www.madbeauty.com